Brand Guide

Influex is a D2C-focused marketplace where brands post campaigns and verified creators apply to collaborate. Whether you are running your first influencer campaign or scaling an existing creator programme, Influex gives you the tools to find creators, manage content, and track results.

To get started, create a brand account. You will be guided through a short onboarding where you set up your brand profile and choose how you want to run campaigns. You can launch your first campaign within minutes of signing up.

• No setup fee to create a brand account
• Start with Pay-as-you-go (PAYG) at ₹499 per barter campaign, no subscription needed
• Upgrade to a subscription plan when you are ready to scale

Your brand profile is what creators see when they receive an invite or browse your campaigns. A clear, complete profile builds trust and increases the quality of applications you receive.

A campaign is a brief you publish describing the product, the content you want created, and the creators you are looking for. Creators browse and apply to campaigns that fit their niche.

You can find creators through the Creator Discovery tool in your dashboard. Search and filter by niche, follower range, location, engagement rate, and platform.

• Browse creator profiles including their bio, social handles, follower count, and content samples
• Save creators to your shortlist for future campaigns
• Send direct collaboration invites to creators you want to work with
• Invited creators receive a notification and can accept or decline the invitation

Creator Discovery is available on all plans including PAYG. The quality of match improves significantly when your own brand profile is complete, as creators use it to evaluate whether the collaboration is a good fit for their audience.

When your campaign is live, creators can apply from the Campaigns section of their dashboard. You will receive notifications as applications come in.

• Review each applicant's profile, follower count, engagement rate, and content samples
• Accept applicants you want to work with, which creates an active collaboration
• Decline applicants who are not a fit — they are notified automatically
• Each plan has a limit on the number of creators you can accept per campaign — check your plan for the exact limit
• You can accept multiple creators for the same campaign to run parallel collaborations

There is no obligation to accept any applicant. Take time to review profiles carefully before accepting, as the collaboration process begins the moment you accept.

A collaboration is a confirmed agreement between your brand and a specific creator to deliver the content described in your campaign brief. Collaborations move through the following stages:

• Confirmed: You have accepted the creator's application. The collaboration is active and both parties are notified.
• Product Shipped: You mark the product as dispatched and add a tracking number. The creator is notified to expect the delivery.
• Draft Submitted: The creator submits their content draft for your review before publishing.
• Completed: You approve the final content. For paid collaborations, this triggers the payout release to the creator.

Keep all collaboration milestones updated on the platform. This creates a clear record that protects both parties in case of a dispute.

Before a creator publishes their content, they are required to submit a draft through the platform for your review. This gives you the opportunity to check that the content meets your brief before it goes live.

For paid campaigns, the creator fee is collected from you at the time the collaboration is confirmed. The funds are held in escrow by Influex and released to the creator only after you approve their final content.

Influex offers four tiers for brands: Pay-as-you-go (PAYG), Starter, Growth, and Pro. Your plan determines how many campaigns you can run per month and the commission rate on paid deals.

• PAYG: No monthly fee. ₹499 per barter campaign. 18% commission on paid deals. Up to 3 creators per campaign.
• Starter (₹999/month): 3 campaigns per month. 12% commission. Up to 5 creators per campaign.
• Growth (₹2,499/month): 7 campaigns per month. 11% commission. Up to 10 creators per campaign.
• Pro (₹4,999/month): Unlimited campaigns. 10% commission. Up to 15 creators per campaign. Managed coordination included.

Annual billing saves you the equivalent of 2 months on Starter, Growth, and Pro plans. You can upgrade or downgrade at any time. Upgrades take effect immediately; downgrades apply at the next billing cycle. Visit the Pricing page for full plan details.

You can message creators directly through the platform's messaging system once a collaboration is active. Use this to confirm shipping details, share brief clarifications, or discuss timeline adjustments.

• Keep all collaboration-related communication on the platform, not via personal DMs, WhatsApp, or email
• On-platform messages are used as evidence in any dispute resolution process
• Respond to creator messages promptly. Delays can affect the collaboration timeline and creator experience
• You cannot see a creator's personal contact details unless they share them voluntarily

If a creator fails to deliver the agreed content or delivers content that significantly deviates from the brief after the revision process, you can raise a dispute through the platform.

• Navigate to the collaboration and select Raise Dispute
• Provide a clear description of the issue and any supporting evidence such as the original brief, submitted drafts, and messages
• The Influex team will review the case using on-platform records and respond within 5 business days
• For paid collaborations, creator fees remain in escrow until the dispute is resolved
• The Influex team's decision on disputes is final for the purposes of escrow release

To minimise disputes, write clear and specific briefs, approve creator applications carefully, and keep all communication on the platform. For questions, contact hello@getinfluex.com.

• Write a specific brief: Vague briefs lead to mismatched content. Be precise about deliverables, tone, and what you want the creator to highlight.
• Set realistic timelines: Allow at least 2 to 3 weeks from product dispatch to content delivery. Creators need time to use the product naturally.
• Start with barter: If you are new to influencer marketing, barter campaigns are low-risk and a great way to build UGC and social proof.
• Review profiles before accepting: Check content quality, engagement rate, and audience alignment before accepting an application.
• Ship promptly: Once a collaboration is confirmed, ship the product quickly. Delays from your side affect the creator's ability to deliver on time.
• Be responsive: Creators who receive prompt responses produce better content and are more likely to work with you again.
• Build long-term relationships: The most effective creator partnerships are ongoing. Repeat collaborations build authentic brand advocates rather than one-off posts.
• Use platform messaging: Agreements made outside the platform are not covered by Influex's dispute process.